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Where you are >  Operations >  Strategic Planning & Policy > MWR Research (12 Feb 2003)
Information
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Installation Clubs

Findings in narrative and slide format include the following:

Use.  Three-fourths (74.1%) of officers and slightly more than one-half (53.2%) of enlisted personnel reported that they (or a family member) have used Army/ Installation Club facilities at least once during the last 12 months.  Slightly more than three-fourths (77.5%) of officers and seven-tenths (70.2%) of enlisted personnel reported that they (or a family member) have used civilian club facilities at least once during the last 12 months.

Reasons for Use.  The most frequently reported reasons by officers for using Army/Installation Clubs were (1) "believe it is part of the Army culture" (47.7%), (2) "command encourages participation" (45.1%), (3) "good opportunity for social interaction" (32.6%), and (4) "value for price paid for products and services" (24.5%).  The most frequently reported reasons reported by enlisted personnel for using Army/Installation Clubs were (1) "good opportunity for social interaction" (36.4%), (2) "value for price paid for products and services" (32.6%), (3) "believe it is part of the Army culture" (25.7%), and (4) "quality of food and beverages" (23.7%).

Reasons for Non-Use.  The most frequently reported reasons for not being a member of or not using Army/Installation clubs by both officers and enlisted personnel were (1) "prefer other activities/have other interests" (officers - 38.8%, enlisted - 48.1%), and (2) "better off-post options for services" (officers - 40.5%, enlisted - 24.6%).

Expectations.  Factors for Army/Installation Clubs that met expectations the most for officers and enlisted personnel were "convenience of location" (87.5% and 85.8%, respectively), "courtesy of staff" (77.3% and 76.8%, respectively), "hours of operation" (70.7% and 69.7%) and "having a facility for all ranks" (66.6% and 79.0%).  The factors that met expectations the least for officers were "quality of entertainment programs" (39.4%) and "variety of entertainment programs" (38.4%).  For enlisted personnel, the factor that met expectations the least was "having an exclusive facility" (48.6%).

Exclusive vs. All-Ranks Facility.  When broken down by rank group, officers were more likely to indicate "having an exclusive facility" as one of three most important factors (warrant 16.9%, company grade 15.4%, and field grade 14.9%) than enlisted personnel (jr. enlisted 4.8%, jr. NCO 8.2%, and sr. NCO 13.6%).  Officers were less likely to indicate "having a facility for all ranks" as one of three most important factors for Army/Installation clubs (warrant 9.3%, company grade 3.6%, field grade 3.0%) than enlisted personnel (jr. enlisted 22.3%, jr. NCO 11.1%, and sr. NCO 11.0%).

Most Important Factors.  When asked to select the 3 factors that are most important for Army/Installation Clubs, officers most frequently indicated "value for the price paid" (48.5%), "quality of the service" (44.7%), and "quality of food and beverages" (40.9%).  The most important factors for enlisted personnel included "value for the price paid" (49.4%) and "quality of service" (43.7%).

Overall Satisfaction with Army/Installation Club.  Almost one-half (46.7%) of officers and three-fifths (61.9%) of enlisted personnel reported that they were very satisfied or satisfied.  Three-tenths (29.6%) of officers and one-seventh (14.2%) of enlisted personnel reported that they were dissatisfied or very dissatisfied.

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