What's New
The fourth round of the Army-wide Leisure Needs Survey has been put on hold due to troop deployment. Keep checking here for updated timelines. The last survey was completed for 86 installations in October 2000.
”Tidbits” offers a monthly review of industry and cultural trends which reflect and may effect our business and our personal lives.
Look for the MWR Strategic Communications Plan, the culmination of a two-year effort to develop a comprehensive strategy to increase awareness, improve perceptions, and drive participation in MWR programs.
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Marketing for Army Morale, Welfare, and Recreation (MWR) Programs follows traditional Marketing concepts as applied to service industries. These pages provide a platform from which to share market information, information about our customers, central studies, and tools to assist Army Marketers in their support of the local commander and MWR program managers.
The information displayed on these pages is of importance primarily to professional Army Marketers but may contain insights of interest to our professional customers as well as the customers of programs we serve.
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Tidbits
Survey
