Tools for the Installation Marketer Manager

 
Use these templates and tools to assist you in marketing and promotion of your installation programs and services. The briefings can be used to explain your capabilities to superiors or in providing peers with a laydown of what your operation can do for their programs. The MWR Strategic Business Planning Process Guidebook and Handbook provide you with a step-by-step method for facilitating the 5-Year Program Planning required as part of the annual NAF budget submission. The Installation Marketing Handbook Template can be adapted to your installation marketing capabilities and philosophy. This is a good tool to describe your process to your customers. The MWR Academy’s Guidebooks for Developing your Activity’s Marketing Plan give step by step guidance to program managers for developing program specific marketing plans.

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