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Responsible Use of Internet-based Capabilities

DoD and Army

1. The Army Memo endorses the DoD DTM 09-026

2. It directs DOIMs to open the NIPRNET providing access to Social Media
3. It defines External Official Presences (EOP) as "Official Public Affairs activities conducted on non-DoD sites to create a transparent environment and gain feedback from the public
4. It directs the avoidance of publishing: classified info, casualty info before notification of next-of-kin, Privacy Act info, incidents under investigation, EEFI, FOUO, Critical Information List, Personally Identifiable Information (PII), Acquisition info
5. It directs to train Content Providers
6. All EOPs must be approved by the PAO and registered with OCPA
7. All EOPs must display the logo and link to the Official website
8. All EOPs must comply with Records Management
9. Maintain liaison with PAO to ensure relevance and accuracy of all content
10. Disclaim all "personal opinions"

11. Personal accounts must not be established with government email addresses, must not use official logos, should not be used to conduct official government business, should not release official information, or be used as an official communication device.

12. Only Public Figures and Public Affairs Officers may engage directly in Social Media.

13. A risk analysis must be done.

As part of risk analysis, I recommend a review of the Continuity of Operations Plan for when Social Media operators leave the organization, and how to keep and protect the EOPs established afterwards.

~ Robert Dozier, Supervisory Public Affairs Specialist

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